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Seach Engine Optimization At A Glance

by Kandpal Ji

The term SEO or Search Engine Optimization is most useful and more commonly used words in internet marketing or e-business. One question always appears in our mind that what is search engine optimization? Many of SEO differentiate SEO term in different ways but I think the simple and easiest definition of Search Engine Optimization is to maintain a website quality and its ranking in different search engine is called search engine optimization. Now days there are thousands of website were launching per day with the specific set of keywords. Each of website owner want to his site at the top of every search engine SREP’s, but how can be this possible. The only and a single way to getting our targeted projection is a search engine optimization. It is a process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. This is a long term ongoing process. But now a day’s search engine optimization is getting more & more important not only for e-business purpose but also for the extra website exposure.

Importance of Search Engine Optimization:

Nowadays, daily thousands of websites get online. But only a professional can make sure that your site will come on top while some one is searching a keyword related to your site. Our aim is to design effective, functional & professional looking site and increase traffic to your site through search engine promotion.

Search Engine Optimization gives your company an edge over your competitors and improves both your Internet branding as well as online presence .The end-results are drastic reductions of traditional media advertising costs due to an effective online campaign, increased brand promotion, and tremendously improved qualified traffic to your site. All

Types of search engine perform following tasks:

Web crawling
Document indexing
Query processing

Search Engine Optimization has a two main component

1- Strategy of Keywords
2- Link Popularity

The Strategy of Keywords plays an important role in search engine optimization process. Choosing right keywords for a website and promoting them throughout the website.

Following keywords strategy is mostly used in search engine Optimization

Meta Tags are the most important terms used in search engine optimization. Generally there are four types Meta tags used in web promotion. They are- Title, Descriptions, Keywords, Alt tags A Meta tag (or tag) tells the search engine what your site is about. The major search engines will review your site and read your meta tags to determine categories for your site. Meta tags tell the search engine your site's title, description and keywords. Without these tags, it's difficult for your site to achieve a high ranking on many major search engines.

Title: The title Meta tag should include your main keywords. It should be related to the page contents. The least amount of words should be in the title. The selections of accurate title make easier to got higher position at search engines at that specific search phrase. The title is probably the most important part of your site to evaluate, as it is the most frequently searched component by search engines. It should state exactly what your site is about and include your most important keywords.

Keywords: Keywords analysis is a most important and challenging work for site promotions. Selection of accurate and suitable key words can increase traffic on your site and also increase the page rank of your site. The Meta Tag Keywords should be those words or phrases that we think people will use when they surfing on net for searching related site on various search engine The right keywords for our web site should be specific enough to describe our web site's focus, yet general enough for potential customers to use as search criteria with search engines. Be sure to include your domain name, company name and product's name in the keywords.

The best way to determine your keywords is to step out of your shoes and imagine yourself as one of your customers or prospects. How do you think these people will search for sites like yours? What keywords do you think they will enter into the search engines?

Create a list of all of the words that apply to your business, including your business name, product names (both brand and generic names) and the names of the geographic regions you serve. You may also want to consider variations of these words (such as "dog, dogs, doggie, etc) and common misspellings of important keywords

Description: Description is the second Meta tag used in web promotion. Site description should be a logical sentence, which describes our business including with keyword phrase. It should not be more long or a list of keywords

Alt Tag: Alt meta tag is also importance in search engine optimization. Alt tags use for give any title to the images. Alt tag should be more related to the images and also include the main keywords of your site.

Without the help of good & relevant site keywords, a website wouldn’t get top positions in various search engines.

Second method which is used in search engine optimization is link popularity method. I will discuss about link popularity at the next step of this article.

Finally if we draw a blue print of Search Engine Optimization process, then we can divide SEO process in following terms:

There are two types of optimization process used in search engine optimization:

1. Onpage optimization

Search Engine Friendly Web Design
Search Engine Web Contents
Meta Tag Analysis

2. Offpage optimization.

Search Engine & Directory Submission
Link Exchanging/ Popularity
One Way Link
Reciprocal Link Exchange
Article Submission

Onpage Optimization: Onpage optimization includes search engine friendly web design, web contents, and Meta tag analysis.

Web Design: Search engine friendly web design is the primary needs of effective website promotion. Web design with SEO friendly make easier to get top position at major search engines at search phrase.

Web Contents: Web content is the second basic requirements of effective search engine optimization. Content of the site must be related to the site. It should be good without spelling mistakes and users interest. It should also have the keywords important for your website.

If you have your own web designing then our experts will also help you in web designing and web site content according to search engine.

Title meta tag, description tag, and keyword tag, alt tag I have already discussed above of this paragraph.

Offpage Optimization: Offpage optimization includes search engine & directory submission, link popularity, site map generator, and article submission.

Directory Submission: Directory submission is the main and most important step in search engine optimization. By submitting site in search directories, will help in increasing traffic and also increase ranking for your site in search engines. To find right category in a directory for your site is most important, whereas by choosing wrong category search Engines may penalize your site.

Link Exchanging & Popularity: Link Popularity is the most important term in web promotions. Link exchanging is one of the primaries "off the page" factors that search engine use in determining how a site ranks in their search results. Your overall link popularity score is integrated into search engine ranking algorithms to determine where your site gets placed in their search results. There are generally use two types link exchanging services – Reciprocal link exchanging and one-way link exchanging. Both link exchanging are important in web promotion. But always keep in mind, when you will do link exchange, firstly check that domain whether it is supplemental or not. Supplemental pages are those pages which were completely useless for google and also your site. It may be harmful for your site.

There are three terms mainly used in link exchanging, one is Link, second is link popularity and third is link exchange. Link is also known as hyperlink or web link, is a connection from one website to another website. These are underline text on web page that will help to us to move another web page. Link popularity displays that how many hyperlinks is pointed to our site. It is also display quantity and quality of sites that are link with our website. Link exchanging means give with one hand and takes with other hand. In this process we send a mail to other webmaster and do request that if he will add my website link at his website page then I will add your website link at our webpage. In my opinion this is a bargaining process.

Article Submission: The simple and easiest way to increasing site traffic is article submission. You should to write a unique article related to your website and submit it different article directories. But always keep in mind that your article should be relevant to your website information or content. Now a day many article directory provides free article submission services. So I think this a most important and free of cost method to get more traffic. The crucial benefit of article submission is that we got one way link to our website.

Blog Submission: Simply we used blogs for personal information but now a day’s blog is widely used in search engine optimization. It also provides one way link to your site. It brings more traffics or visitors to the website. It also helps in search engine ranking. Blog is an important technique for increasing site traffics. Today many bloggers provides absolutely free blogging service, so we should take full advantage of this service. So I will suggest to all of SEO guys to creating your own blog and do submission in different directories. Consequently it will increase your site traffics.

Join Discussion Forum: The another medium for getting one way links or inbound links is discussion forums. I would suggest to all webmaster to join discussion forums or message board related to SEO and does posting & replying threads in the forums. Be sure to include your URL in your signature and also anchor text to be linked with URL should be your site Keyword. It provides a one way links to your website.

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