Linking For The Top Positions In Google
by Mark Dietzel
A while back and without much experience, and too much
time to kill, after a little work I achieved top ranking for
six of my websites for their main keyword phrases. You
want know what the suprise is? It was actually kind of
easy, I just did some basic optimization and started
getting links, which was a lot easier back then. Once a
week or so I would send out around a hundred link request
and would get around 20 to 30 links within two days.
That's all it took, it was so easy! It had to happen eventually, the seceret got out and
everyone else knew to put their best keywords in their
links, and bam, page one SERP's. The modern reciprocal
link exchange was born. Link exchange services and
software poped up like mushrooms after the rain. I had to get ahead of the pack again, so in addition to
link exchanges I started buying text links. I'd have my
best keyword in the ancor text on every page of a large
site. After doing this with a couple of sites, I would be
back in the top position in no time. This was fantastic! I
felt like I had the keys to the search engines, for less
than a hundred dollars a month I could put a site in the
top SERP's. Things were going great, I had tons of traffic
and most of my competitors spending a fortune with
Adwords for a small percentage of the traffic I was
bringing in. Once again everyone eventually discovered the power of
buying text links, the race was on once again. When a lot
of people get their hands on something that powerful abuse
is inevitable, which attracts the attention of the SE's,
then its usually downhill from there. So I looked at top ranking site's for terms like shoes,
clothes, gifts etc. It was not obvious at first, but I
started noticing that most all of the top sites had one way
inbound links from quality sites. O.K. now I'm pumped, I've
just got to get one way links from relevant content pages
and I'm back in the saddle again. All I have to do at this
point is come up with an angle that will get relevant sites
to link to me without getting a link in return. Them it came to me, I'll create a circle, no - a triangle,
yes thats it, a triangle of sites giving and recieving one
way links, A=B, B=C, C=D yes this will address the issue
of one way links. How difficult can it be? Extremely Difficult! Talk about a nightmare! After sending out hundreds of request and eventually
getting two webmasters to agree the first issue I
encountered was that they insisted on putting the links on
spammy links pages that were almost impossible for a SE
spider to find. Second issue was webmasters with two sites
on the same server and same IP# that wanted both sites in
the triangle, this was going to look like a reciprocal link
to the SE's. And then there are the webmasters who have
their main domain and a second domain that they have set
up just for the purpose of triangle linking, usually the
second domain is a "junk domain" meaning they have given
it just enough links to show some page rank so that you
think your getting a quality exchange. What a nightmare
this was turning into, almost a month and not one decent
link. I thought I should just quit now, I'm beating a dead
horse. I look back now and think about the time that I spent
trying to decieve the search engines could have been spent producing some valuable and useful content that would
have naturaly attracted one way links. Took a while for the
light to come on, but real content is a sure way to get
quality one way links. Plus if you have quality content it
makes soliciting for one way links much easier. Though it
may sound difficult at first, creating solid content and
practicing ethical SEO strategies is the only proven recipe
for long term success. The next article will deal with ways of getting one way
links that are search engine friendly. Mark Dietzel is the creator & producer of the popular new ebook and video series "Natural Linking" Discover how to explode your SE rankings with .edu & .gov links. Get a complimentary copy of his five part course today at http://www.naturallinking.com. You can also catch some of Mark's articles, tips and advice on his blog http://www.markdietzel.com
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