Link Exchange Tip To Boost Interest Of Link Partners.
by Nickolay Bokhonok
Link exchange is not the only sphere of the Internet where you have to respond quickly to the changes on the market, but as link building is one of the pillars to site success - this sphere gets huge attention. From search engines and webmasters. That is why what worked few months ago can be a trap for you today.
Ok, let's take a typical situation. You made a site and started to find relevant link partners - and here most of the people can make their first step to frustration. The result of this step is very low response to your link offers, or maybe even complete *ignore* to your offers.
Don't lose your hope. Make sure you did not make this mistake before contacting your potential link partners.
Do you remember that few years ago link partners would not agree to exchange links with you if you don't put link to you directory on the index page of your site? Well, now it is not enough. Now you must make sure that the page where your link partner will have his or her link should be DIRECTLY linked from your index page. This is a normal desire, and it has become a must for most of the webmasters and site owners. I would even say more: some of the automatic link exchange solutions will not accept your offer if don't find direct link from index page to the page where the link is going to be placed.
In practice this problem is solved easily. You just put the links to all categories of your link exchange directory on the index page. Plus it will give your site the looks of more info; this will glue site visitors to your site, because they will see direct shortcuts to relevant info sources on your site.
I know it from real experience. A while ago I was helping one client with link building. Usually I do all the job, and here my client made almost everything and just passed the link building on my shoulders. I started to build links - no response - impossible, it always worked before. I went to index page and saw the mistake: no category links. We made these changes, and it immediately solved the problem.
You are not guaranteed that having category links on your index page will bring you tons of link partners. But you will definitely lose a huge part of your potential link partners if you do not put the category links. So - the choice is yours. I think it is wiser to be proactive and prevent a problem, then losing all hopes to get good partners and increase your web publicity.
Nickolay Bokhonok - inventor and owner of Internet marketing tools. Recent tool from Nick - Automatic Reciprocal Link Exchange Script + Free Link Building Course
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