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Link Exchange For The Wise

by Alec Tang


Even though some people claiming that PR has no more influence on getting lots of traffic for your website, it is still important to have high pagerank. At least, we know Google still updates it often, every three or four months. So what is pagerank based on? The answer is the quality of inbound links going into your website. The following methods ensure you to have good and higher pagerank in the future.

- When doing link exchange, never ever link to or even submit your link to what is called link farm or self added link directory. These link farms normally do not approve websties and categorize links into related contents. This extremely hurts your website quality in the view of spiders. Unless the link submission is to be moderated, donít even bother submitting it.

- Try exchanging link with good partners. Sometimes when someone ask for link exchange, try not just look at their pagerank. It is possible that the websiteís pagerank is not yet updated but the website itself has been indexed in a lot of directories. If this is true, its pagerank will be on the fly within 2 or 3 months. Thus, always look further and wider. In addition, try to analyze the website internal search engine saturation. Meaning, how many pages have been indexed. If it has 2000 pages but only 80 pages get indexed, this is a real bad partner, donít bother. However, if it has 100 pages and already has 80 pages get indexed, what are you still waiting for?

- Building link partners with related content. This is one way to boost your pagerank. Try always exchange with partners that have less outbound links. A partner that has 200 outbound links is not a good partner. You can try search your own targetted keyword in the search engine and visit the top 30 websites indexed. See which of these are allowed for link exchange. Usually, these websites already have certain amount of pagerank and quality traffic.


Alec Tang is the webmaster of the Seo Study, which is one of the leading blog writing search engine optimization articles, news and tools reviews online. He has been successfully optimizing websites to get top rankings for 2 years. Contact info@seo-study.com for more information.



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